Privacy policy

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1. Introduction

Piemetrics Ltd ("we", "us", "our") is committed to protecting the privacy of our users while providing world-class pricing intelligence. This policy explains how we collect, use, and retain data in accordance with the UK GDPR and the Data (Use and Access) Act 2025.

2. Data We Collect & Lawful Basis

We process data under the following lawful bases:

  • Contractual Necessity: To provide the Pro Tier analysis and reports you purchased.

  • Legitimate Interests: To improve our pricing algorithms, maintain a global hospitality data moat, and promote our services.

  • Consent: For specific marketing newsletters or third-party cookies.

3. Marketing & Logo Usage

By using Piemetrics services (Free or Pro), you acknowledge that we may identify you as a customer.

  • Corporate Identity: We reserve the right to use your business name and logo on our website and marketing materials to demonstrate our market reach.

  • Opt-out: You may request the removal of your logo from our public-facing materials at any time by contacting team@piemetrics.co

4. Data Retention: Our "Data Moat" Principle

We retain data for as long as is necessary to fulfill the purposes for which it was collected, including:

  • Service History: We maintain historical pricing data to provide year-on-year benchmarking.

  • Algorithmic Training: Anonymized or aggregated data is retained indefinitely to improve our AI pricing models and market trend analysis, as permitted under the "Statistical Purposes" provision of the DUAA 2025.

  • Account Data: Personal account data is kept for the duration of your subscription plus 6 years to comply with UK limitation periods for legal claims.

5. Your Rights & Complaints

You have the right to access, rectify, or erase your personal data.

  • New 2026 Requirement: If you have a concern, you must first use our Internal Complaints Procedure by emailing complaints@piemetrics.co. We will acknowledge your complaint within 30 days and provide a resolution without undue delay.

  • ICO: You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).