"Pricing always felt like a guessing game. Now, I have a report that tells me exactly where I stand. It’s like having a silent partner who’s obsessed with my margins."
Restaurants in Edinburgh lose 20% of revenue to poor menu pricing. Piemetrics benchmarks your menu against competitors to keep you perfectly priced.
Unlock your full pricing potential by understanding what your competitors are charging for their dishes.
Flexible pricing plans
Choose a plan that grows with you. Start for free and upgrade anytime for more features and support.
Price your menu intelligently
01
Upload Your Menu
Start by simply providing your business name, postcode, basic details and upload a copy of your menu.
02
We Execute the Deep Dive
While you focus on your service, our AI engine goes to work. We identify your direct local competitors and analyse their pricing for every category—from starters to signature mains. We cross-reference your prices against the local average, identifying exactly where you are underpriced, overpriced, or perfectly positioned.
03
Implement and Grow
Review your structured Pricing Analysis Report. You’ll see a clear "Price Range" for every item on your menu. Ready to make a change? Simply download the optimised CSV file and upload it directly to your POS system to instantly protect your margins and capture hidden revenue.
Your in-house pricing analyst
Experience the power of a dedicated data analyst without the £60k salary. Piemetrics continuously monitors local competitors, tracks market shifts, and delivers ready-to-implement insights, so you can focus on the kitchen, not a spreadsheet.
FAQs
How does Piemetrics determine the optimal price for my menu items?
We compare each dish on your menu with similar dishes at 5 to 10 highly rated restaurants in your cuisine and area. Poorly reviewed venues are left out. Each dish then gets a recommended price range, and anything priced well below or above the local market is flagged. The full method is on our Methodology page.
What information do I need to provide to get started?
Your restaurant’s name and postcode, a few basic details and a copy of your current menu (PDF, Word document or photo). Piemetrics then collects the competitor data and produces a pricing analysis with a recommended price range for each dish.
Will raising prices based on the report affect customer demand?
The recommended ranges come from what similar restaurants near you already charge, so a price inside the range keeps you in line with your local market. You decide which prices to change and by how much.
Who is Piemetrics for?
UK restaurants, cafés, bakeries and takeaways, from a single site to multi-site hospitality groups.
Does Piemetrics compare delivery prices too?
Yes. Dine-in and delivery menus are benchmarked separately, including prices on Uber Eats, Deliveroo and Just Eat. You can see how competitors mark up their delivery menus and set prices that cover platform fees.
What is included in the analysis?
A benchmark of every item on your menu, the set of competitors you were compared with, a recommended price range for each dish, a CSV file of the analysis and tracking of the promotions your competitors are running.
How much does Piemetrics cost?
Plans are priced on application and depend on your business. Book a free 30-minute demo to see your menu benchmarked against local competitors and get a quote.